Data privacy policy
1. Applicability
This data privacy policy applies to the MediaMorph application (‘the Application') with all content, functions, and services. MediaMorph B.V. (‘MediaMorph’) has developed and exploits the Application and acts as responsible body for the lawfulness of the processing of your Personal Data under data protection laws. Please find our contact details below:
MediaMorph B.V.
Stroombaan 4
1181 VX Amstelveen
The Netherlands
In case you have any questions relating to data protection, please contact us via info@mediamorph.ai
2. Personal Data
While using the MediaMorph-application, we process the following personal data from users:
2.1 Device data
Certain information when you use the Application that may identify you as an individual, but the purpose of which is to identify the device you use to access the services, such as:
A
Technical Data, such as your IP-address, time zone setting and location, browser type and version, browsing action, browser plug-in types, operating system, platform, and other technologies on the devices you use with the Application.
B
Usage Data, how you use the Application.
C
Device Data, language setting, device model, device operating system version, application version.
D
Aggregated Data, such as statistical or demographic data, which is not considered to be personal data.
2.2 Identity Data and Contact Data
We collect information which relates directly to you (such as your username, full name, e-mail address and password) when you sign up and register for the service. As it is also possible to sign up with your Google- or LinkedIn-account, we also process that data.
2.3 Profile Data
The data you voluntarily add to your profile and/or content.
When you visit our website (www.mediamorph.ai), cookies are placed. Cookies are small text files that are placed on your computer when you visit a website. They ensure that the site functions optimally and collect data to make the information shown as relevant as possible for you. When you visit our website, functional (or ‘necessary’) and analytical cookies are placed. Functional cookies are necessary for the functioning of the website. Analytical cookies help us to monitor the quality and efficiency of the website. Because no personal data is processed when placing these types of cookies, we don't ask your consent for this. After you have given your consent for this by checking the relevant box, we also place other cookies, including so-called traceable analytical- and advertisement cookies. With the help of these, user data is collected from visitors to our website, so that we can, for example, show personalized advertisements for those specific users.
Please see our
for further details.
3. Purpose
The purpose for which we collect the above-mentioned data is to offer you the service. We need the data as mentioned under point 1 to optimize the service for optimal user experience. We need the data as mentioned under point 2 to be able to identify you as a user to give you access to the service. Other data is voluntarily provided by you when using the service, and we process that data based on your consent.
We do not share the data with third parties, unless there is a situation as mentioned below in paragraph 5.
4. Consent
The Application is not designed for or intentionally targeted at children 16 years of age or younger. Children under 16 years of age, cannot give legally valid consent and need the consent of their parent(s) to download and use the Application. You can withdraw your given consent at any time by deleting your account. Deleting your account will also delete all information and personal data related thereto.
5. Third parties
As stated before, we do not share or transfer any of your personal data with third parties. However, we reserve the right to use or disclose your personal information to law enforcement, regulatory, other government agencies, or third parties, if we reasonably believe that use or disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or a legal process.
6. Security and data retention
We take appropriate security measures to protect your personal data against unauthorized access to or unauthorized alteration, disclosure, or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data. In the agreements with the third parties we work with, we have agreed to the same measures to ensure that their security level is also sufficient to protect your personal data.
We will retain your personal data for as long as necessary to fulfil the purposes we collected it for (e.g. such as providing you with access to the Application), including for the purpose of satisfying any legal, accounting, or reporting requirements. Where it is no longer necessary to process your personal data, we will delete it or anonymize it. This means among others that we retain your personal data for the time your account is active. If you delete your account, all your personal data will also be deleted automatically.
7. User rights
Under the General Data Protection Regulation (GDPR) users may exercise certain rights regarding their personal data:
Withdraw consent:
you can withdraw your consent at any time by sending us an email, or by deleting your account.
Access:
you have the right to access your personal data.
Rectification:
if it appears that your personal data is incorrect, you can ask us to update or correct your data.
Restrict:
under circumstances you have the right to ask us not to process your data for any purpose other than just storing it.
Delete:
you can also request us to delete personal data and stop using it.
Data portability:
you have the right to receive your data to have it transmitted to another controller.
Object:
you have the right to object to the processing of your data if the processing is conducted on a legal basis other than consent.
If you have a question about the processing of your personal data, or in case you want to exercise the above-mentioned rights, please contact us via info@mediamorph.ai. Your requests shall be exercised free of charge and will be addressed by us as early as possible and always within one month.
If you are not satisfied with the way in which we handle your personal data or related requests and/or questions, you can also submit a complaint to the Dutch Data Protection Authority via: https://autoriteitpersoonsgegevens.nl.
8. Legal information / version
This privacy statement has been prepared based on provisions of relevant privacy and data protection legislations, including the General Data Protection Regulation. Latest update: 27 March 2025.
